TECHNOLOGY 

INDUSTRIES

A​ company in the machine learning industry was evaluating entering into a new product segment.

In order to decide if this critical business step is correct, and if so, how to manage the introduction they requested Datum Consulting to provide them with a clear picture of the market for this product category.

 

For building up a reliable and precise picture of the business segment we have conducted numerous interviews with players in the market, consumers and product professionals. At the end of the process Datum Consulting was able to present a clear understanding the markets size and forecast, product trends and expectations, consumer profiles and segments as well as a recommendation on the go to market approach to apply.